Data protection

privacy policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


server log files
You can visit our websites without providing any personal information. 
Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and stored in protocol data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering. 

 
Your data will be transferred to Canada, among other places. The EU Commission has issued an adequacy decision for data transfers to Canada.

contact

responsible person
Please contact us if you wish.  The person responsible for data processing is: LiWAVE GmbH,  Simeonscarré 2,  32423  Minden  Germany,  015224377378, welcome@liwave.de

customer's initiative contact via email
If you initiate business contact with us by email, we will only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves to process and answer your contact request.
If the contact is for the implementation of pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in processing and answering your request.  In this case, you have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.


Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves the purpose of establishing contact.

If the contact is necessary for the implementation of pre-contractual measures (e.g.If the data processing is for personal purposes (e.g. advice in the event of a purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in processing and answering your request.  In this case, you have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.

Using Google Maps API Address Validation
We use address validation on our website from the provider Google (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5 , Ireland “Google”).
The purpose of data processing is to check your entries in our address forms in real time for input and spelling errors and to add any missing data. If data is entered incorrectly, alternative suggestions for correcting the data will be displayed. For this purpose, the address data you enter is transmitted to the provider, stored there and evaluated.
Among other things, the following information may be transmitted to Google and processed there: postal addresses (country, city, zip code, street, house number), email address, telephone number.
Your data may also be transferred to the USA. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in a correct data basis for the fulfillment of our contractual obligations.  You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.
The data is processed separately by the provider and is not merged with other data. It is deleted by the provider as soon as the status of the entered data has been determined, but no later than after 30 days.
For more information about Google’s terms of use and privacy policy, please visit: https://cloud.google.com/maps-platform/terms  or under https://www.google.de/policies/privacy/ .
 
customer account       orders      

customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation.Your customer account will then be deleted.


Collection, processing and transfer of personal data when placing orders
When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfil and process your order and to process your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR and is necessary for the fulfilment of a contract with you. 
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly adhere to the legal requirements. The scope of data transmission is limited to a minimum.
 
Your data will be transferred to Canada, among other places. The EU Commission has issued an adequacy decision for data transfers to Canada.

reviews        Advertising      

Data collection when writing a comment or review 
When you comment on/rate an article or post, we only collect your personal data (name, email address, comment text) to the extent you provide it. The processing serves the purpose of enabling a comment/rate and displaying comments/rates. 

By submitting the comment/review, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your personal data will then be deleted.

When your comment/review is published,  the name and email address you provided  published.

In addition, when you submit a comment/rating, your IP address is saved for the purpose of preventing misuse of the comment or rating function and ensuring the security of our information technology systems. By submitting the comment/rating, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your IP address will then be deleted.

Use of your personal data for sending postal advertising
We use your personal data (name, address) that we received as part of the sale of a product or service to send you advertising by post, unless you have objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide this data means that no contract can be concluded.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in direct advertising.  You can object to this use of your address data at any time by notifying us.  The contact details for exercising your right of objection can be found in the imprint.

Use of the email address for sending newsletters
We use your email address, regardless of the contract processing, exclusively for our own advertising purposes to send newsletters, provided that you have expressly consented to this. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. 


use of CleverReach
We use the service of CleverReach GmbH & Co. KG (Schafjückenweg 2, 26180 Rastede; “CleverReach”) to send the newsletter as part of order processing.
We pass on the information you provide when registering for the newsletter (email address, first and last name if applicable) to CleverReach. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain  a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. Conversion tracking enables us to analyze whether, for example, a purchase has been made after clicking on a link in the newsletter or whether you have registered on our website. In this context, we collect your personal data such as IP address, browser type and device, and the time. Usage profiles can be created from this data under a pseudonym. The data collected is not used to identify you personally. The data collected is only used to  statistical analysis to improve newsletter campaigns.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in a targeted, promotionally effective and user-friendly newsletter system.  You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.
Further information and Cleverreach’s privacy policy can be found at: https://www.cleverreach.com/de-de/datenschutz/  as well as  https://www.cleverreach.com/de-de/newsletter-tool/newsletter-reporting/.


Using Klaviyo
We use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; “Klaviyo”) to send the newsletter.  as part of order processing.
We pass on the information you provide when registering for the newsletter (email address, first and last name if applicable) to Klaviyo. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain  a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links.In this context, we collect your personal data such as IP address, browser type and device as well as the time. User profiles can be created from this data under a pseudonym. The data collected is not used to identify you personally. The data collected is only used to  statistical analysis to improve newsletter campaigns.
Your data is usually transferred to Klaviyo servers in the USA and stored there. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo  has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in a targeted, promotionally effective and user-friendly newsletter system.  You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.

For more information about privacy at Klaviyo, please visit https://www.klaviyo.com/legal/privacy-notice  as well as under https://www.klaviyo.com/legal/data-processing-agreement

inventory management      

use of an external inventory management system
We use a merchandise management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be sent to

Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg 
transmitted.

payment service providers       credit report      

Using Klarna payment options
We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; “Klarna”) on our website. By selecting and using payment via Klarna, the data required for payment processing will be transmitted to Klarna in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
 
“Pay Later” (invoice), “Pay Now” (payment by direct debit), “Financing” (installment purchase)
For individual payment methods such as “Pay Later” (invoice), “Pay Now” (payment by direct debit), “Financing” (installment purchase), Klarna reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies.
For this purpose  Klarna  the personal data required for a credit check, such as first and last name, address, gender, email address, IP address and data related to the order, to a credit agency for the purpose of identity and credit checks and uses the information received on the statistical probability of a payment default to make a balanced decision on the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values ​​(score values) that are calculated on the basis of scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data.Your legitimate interests will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in protection against payment default when Klarna  makes an advance payment.  You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time by notifying Klarna, for reasons arising from your particular situation.  The provision of data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.
Further information, in particular to which credit agencies Klarna passes on your personal data, can be found at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies .
 
General information about Klarna can be found at: https://www.klarna.com/de/ Your personal data will be processed by Klarna in accordance with the applicable data protection regulations and as set out in Klarna’s privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy  treated.
 
Using SOFORT
We use the payment service provider SOFORT GmbH (Theresienhöhe 12, 80339 Munich, Germany; “SOFORT”) to process payments on our website. Sofort GmbH is a company of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The data processing serves the purpose of being able to offer you various payment methods by processing payments via the payment service provider SOFORT. If you have opted for the payment option, the data required for payment processing will be transmitted to SOFORT. This data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR. Further information on data processing when using the payment service provider SOFORT can be found at https://www.sofort.com/1.0/shared/content/legal/terms/de-DE/SOFORT/  and https://www.klarna.com/sofort/ .
 
cookies
 
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that enables the browser to be uniquely identified when the website is visited again.
 
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the cookies from being stored and the data they contain from being transmitted. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all of the functions of this website to their full extent.
 
The links below will show you how to manage cookies in the main browsers (including:also deactivate):
 
Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our service more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after you change pages.
 
The use of cookies or similar technologies is based on Section 25 Paragraph 2 TTDSG. The processing of your personal data is based on Art. 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest  to ensure the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.
 
Use of GDPR Legal Cookie
We use the consent management tool GDPR Legal Cookie from beeclever GmbH (Universitätsstraße 3, 56070 Koblenz a. Rh.; "beeclever") on our website. The tool enables you to give your consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right to withdraw consent you have already given.
The purpose of data processing is to obtain and document the necessary consents for data processing and thus to comply with legal obligations. Cookies can be used for this purpose. The following information can be collected and sent to  beeclever  transmitted: anonymized IP address, date and time of consent, URL from which the consent was sent, anonymous, random, encrypted key, consent status. This data will not be passed on to other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR.
Further information on terms of use and data protection at beeclever can be found at: https://gdpr-legal-cookie.com/pages/terms-conditions  as well as under https://gdpr-legal-cookie.com/pages/datenschutzerklarung .



analysis       advertising tracking       

Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes.For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide the website operator with other services relating to website activity and internet usage. 
The following information may be collected, among others: IP address, date and time of the page visit, click path, information about the browser you use and the device you use, pages visited, referrer URL (website from which you accessed our website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
Google uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. 
The information generated in this way about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). 
Google  has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.  Both Google and US government agencies have access to your data. Google may link your data to other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google has about you.
When using Google Analytics 4, the IP address transmitted by your website is automatically collected and processed in an anonymized form. The IP address is shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. 
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
For more information on terms of use and privacy policy, please visit https://policies.google.com/technologies/partner-sites  and  under https://policies.google.com/privacy?hl=de&gl=de .


We also use the Google Signals service in this context. Google Signals enables cross-device tracking. Your data can therefore be analyzed across devices if you have activated "personalized advertising" in your account settings and your devices are linked to your Google account. This makes it possible to recognize which device you are using to search for products and return later to complete purchases on another device, such as a tablet.
 
The cross-device reports created in this context only contain aggregated data. We therefore only receive statistics created on the basis of Google Signals. To prevent data collection and storage by Google Signals across devices, you can deactivate the “personalized ads” function in the settings of your Google account. For more information, see https://support.google.com/ads/answer/2662922?hl=de
Further information on data processing and data protection regarding Google Signals can be found at https://support.google.com/analytics/answer/7532985?hl=de
 
Using Shopify Statistics
We use the statistics and analysis functions of Shopify International Limited (2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of order processing. Shopify is an affiliated company of Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and made available in reports, analyses and statistics. The following device information is collected and processed, among others: information about the web browser, IP address, time zone and some of the cookies installed on your device. When you navigate the website, information about the websites or products accessed, the referrer URL (website through which you accessed our website) and information about how you interact with the website is also collected. Technologies such as cookies as well as web beacons, tags and pixels (electronic files for collecting information about how you navigate the website) are used for this.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
You can find more information about data protection at Shopify at https://www.shopify.com/de/legal/datenschutz , Information on the order processing contract at https://www.shopify.com/de/legal/dpa  and information about the cookies used at https://www.shopify.com/de/legal/cookies .


Using the Meta Pixel
We use the meta pixel of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.
Meta and we are jointly responsible for the collection of your data when integrating the service and the transmission of this data to Meta. The basis for this is an agreement between us and Meta on the joint processing of personal data, in which the respective responsibilities are specified. The agreement is available at https://de-de.facebook.com/legal/terms/businesstools  We are then responsible in particular for fulfilling the information obligations pursuant to Art. 13 and 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33 and 34 GDPR, insofar as a breach of the protection of personal data affects our obligations under the agreement on joint processing. Meta is responsible for enabling the rights of those affected pursuant to Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations under Art. 33 and 34 GDPR, insofar as a breach of the protection of personal data affects Meta's obligations under the agreement on joint processing.
The purpose of the application is to target website visitors with interest-based advertising on the social networks Facebook and Instagram. For this purpose, the Meta remarketing tag has been implemented on the website. This tag establishes a direct connection to the Meta servers when you visit the website. This transmits to the Meta server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will then be shown personalized, interest-based ads.
The application also serves the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as what actions were taken after being redirected to this website. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the USA.  For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF  and therefore obliged to comply with European data protection principles.
Your personal data will be processed with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
You can deactivate the “Custom Audiences” remarketing function here. For more information about the collection and use of data by Meta, your rights in this regard and options for protecting your privacy, please see Meta’s privacy policy at https://www.facebook.com/about/privacy/ .

 
Use of Google Ads Conversion Tracking
We use the online advertising program “Google Ads” on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked across Ads customers' websites.
The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the servers of Google LLC in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF).Google 
has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information and Google’s privacy policy can be found at:  https://www.google.de/policies/privacy/

 
Use of the remarketing or "similar audiences" function of Google Inc.
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analyzing visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transferred to Google LLC servers in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google 
has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on Google Remarketing and the associated privacy policy can be found at:  https://www.google.com/privacy/ads/

 
Use of the LinkedIn Insight Tag
We use the LinkedIn Insight Tag of LinkedIn Ireland Unlimited Company (Attn: Legal Dept., Wilton Plaza, Wilton Place, Dublin 2, Ireland; "LindedIn") on our website for conversion tracking (visit action evaluation) and retargeting (displaying personalized advertisements).
The LinkedIn Insight Tag places a unique LinkedIn browser cookie (conversion cookie) in your browser and enables the collection of the following data for this cookie: metadata such as IP address, timestamp and page events (e.g. page views). These cookies have a limited lifespan. If you visit certain pages on our website and the cookie has not yet expired, LinkedIn and we can recognize that you clicked on the ad and were redirected to this page.
The LinkedIn Insight Tag also enables LinkedIn to collect data about visits to our website, including URL, referrer URL, IP address, device and browser properties (user agent), and timestamp.This data is transferred to LinkedIn, encrypted, IP addresses are shortened and LinkedIn members' direct IDs are removed within seven days to pseudonymize the data. This remaining pseudonymized data is then deleted by LinkedIn within 90 days.
LinkedIn does not share any personal information with us, but only provides aggregated reports on website audience and ad performance. LinkedIn members can control the use of their personal information for advertising purposes in their account settings.
The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). LinkedIn is not certified according to the TADPF.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on cookies and LinkedIn’s privacy policy can be found at: https://www.linkedin.com/legal/cookie-policy  and https://www.linkedin.com/legal/privacy-policy .

 
Use of TikTok Pixel
We use the TikTok pixel of TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB,  United Kingdom; “TikTok UK”). Both companies are joint controllers for data processing (hereinafter “TikTok”). 
The data processing serves the purpose of identifying and analyzing our customers' website accesses, as well as to better address customers by placing targeted advertisements and evaluating the effectiveness of advertisements on TikTok. To do this, TikTok uses technologies such as cookies and pixels that enable your browser to be recognized. The following information, among others, can be collected and sent to TikTok: date and time of the visit, information about the browser and device type you use, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. Usage profiles can be created from the data collected in this way using pseudonyms. However, this does not allow users to be personally identified.
Your data may be transferred to third countries, such as the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified according to the TADPF. Data transfer to the USA and to third countries without an adequacy decision is based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de .  
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR.Your personal data will be processed with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
Further information on data protection can be found at https://www.tiktok.com/legal/new-privacy-policy?lang=de-DE  and https://ads.tiktok.com/i18n/official/policy/controller-to-controller .


Plug-ins and Others

Using Google Tag Manager
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. 
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it does enable the triggering of additional tags that can collect and process personal data.
For more information on terms of use and privacy policy, please see  here .

 
Use of Google reCAPTCHA 
We use the reCAPTCHA service on our website from  Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).  The query serves the purpose of distinguishing between input by a human and automated, machine processing. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google.  This data is processed by Google within the European Union and may also be transferred to Google LLC servers in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google  has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information about Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html  as well as  https://www.google.com/privacy.
 
Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. 
This serves the purpose of distinguishing between input by a human and automated, machine processing. In the background, Google collects and analyzes usage data that is used by Invisible reCaptcha to distinguish regular users from bots. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.

This data is processed by Google within the European Union and may also be transferred to Google LLC servers in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google  has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
More information about Google reC
APTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html  as well as  https://www.google.com/privacy

Use of Cloudflare
We use the content delivery network Cloudflare CDN from Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107, USA; “Cloudflare”) on our website. This is a nationwide network of servers in various data centers to which our web server connects and through which certain content from our website is delivered.
The data processing serves the purpose of optimizing the loading times of our website and thus making our offer more user-friendly.
The following information may be collected, among others: IP address, system configuration information, information about traffic to and from customer websites (so-called server log files).
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Cloudflare  has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest  on the needs-based and targeted design of the website.  You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons related to your particular situation.
For more information on data protection when using Cloudflare, please visit https://www.cloudflare.com/de-de/privacypolicy/ .
 

Rights of data subjects and storage period

duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law retention periods, and then deleted after the deadline has expired, unless you have consented to further processing and use.


rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para.1 f GDPR, as well as against processing for the purposes of direct marketing.


right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.


You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia
PO Box 20 04 44
40102 Düsseldorf
Tel.: +49 211 384240
Fax: +49 211 38424999
E-mail:poststelle@ldi.nrw.de


right of objection
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data in question will be stopped unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.


If the personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for direct marketing purposes.

last update: July 13, 2023