data protection

Data protection declaration

Unless otherwise stated below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is provided during subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.


Server log files
You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host/IT service provider through your Internet browser and stored in log data (so-called Server log files) are stored. These stored data include, for example:b the name of the page accessed, date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing takes place on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring trouble-free operation of our website and in improving our offering.

 
Your data will be...a sent to Canada. There is an adequacy decision from the EU Commission for data transfers to Canada.

Contact

Responsible
Contact us if you wish.The person responsible for data processing is: LiWAVE GmbH, Simeonscarré 2, 32423 Minden Germany, 015224377378, welcome@liwave.de

Initial contact from the customer via email
If you contact us via email If you initiate business contact with us via email, we will only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves to process and answer your contact request.
If contacting the implementation of pre-contractual measures (e.g. Advice if you are interested in purchasing, preparing an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Art. 6 para. 1 lit. f GDPR based on our overriding legitimate interest in processing and answering your request. In this case, you have the right, at any time, for reasons arising from your particular situation, to this Art. 6 para. 1 lit. f GDPR to object to the processing of your personal data.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.


Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text). to the extent provided by you. The data processing serves the purpose of establishing contact.

If contacting the implementation of pre-contractual measures (e.g. Advice if you are interested in purchasing, preparing an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Art. 6 para. 1 lit. f GDPR based on our overriding legitimate interest in processing and answering your request.In this case, you have the right to withdraw from this at any time for reasons arising from your particular situation in accordance with Art. 6 para. 1 lit. f GDPR to object to the processing of your personal data.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Using Google Maps API address validation
We use address validation from the provider Google (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland “Google”) on our website.
The data processing serves the purpose of checking your entries in our address forms in real time for input and typographical errors, and if necessary. to supplement missing data. If data is entered incorrectly, alternative suggestions for correcting the data are displayed. For this purpose, the address data you enter will be transmitted to the provider, stored and evaluated there.
Among other things, the following information can be transmitted to Google and processed there: postal addresses (country, city, zip code, street, house number), email address, telephone number.
Your data may also be transmitted to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a correct data basis to fulfill our contractual obligations. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
The data is processed separately by the provider and is not combined with other data. They will be deleted by the provider as soon as the status of the entered data has been determined, but no later than 30 days.
You can find more information about Google's terms of use and data protection at: https://cloud.google.com/maps-platform/terms or. at https://www.google.de/policies/privacy/.
 
Customer account      Orders      

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without this affecting the lawfulness of the processing carried out based on your consent before its revocation. Your customer account will then be deleted.


Collection, processing and transfer of personal data when placing orders
When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing takes place on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the fulfillment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.
 
Your data will be...a sent to Canada. There is an adequacy decision from the EU Commission for data transfers to Canada.

Reviews       Advertising      

Data collection when writing a comment or rating
When commenting/rating an article or post, we collect your personal data (name, email -Address, comment text) only to the extent provided by you. The processing serves the purpose of enabling comments/ratings and displaying comments/ratings.

By submitting the comment/rating you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on your consent before its revocation. Your personal data will then be deleted.

When your comment/rating is published, the name and email address you provided will be  published.

In addition, when you submit a comment/rating, your IP address will be stored for the purpose of preventing misuse of the comment or rating function and ensuring the security of our information technology systems. By submitting the comment/review, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on your consent before its revocation. Your IP address will then be deleted.

Use of your personal data for sending postal advertising
We use your personal data (name, address) that we provide in the as part of the sale of a good or service in order to send you postal advertising, unless you have objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded.
The processing takes place on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. The contact details for exercising your objection can be found in the legal notice.

Use of the email address for sending newsletters
We use your email address, regardless of contract processing, exclusively for our own advertising purposes Newsletter dispatch, provided you have expressly agreed to this. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.


Use of CleverReach
We use the service of CleverReach GmbH & Co. to send the newsletter. KG (Schafjückenweg 2, 26180 Rastede; “CleverReach”) as part of order processing.
We provide the information you provided when registering for the newsletter (email address, if applicable). First and last name) to CleverReach. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and, if so, whether you have clicked on integrated links. Through conversion tracking, we are able to analyze whether, for example: a purchase was made after clicking a link in the newsletter or you registered on our website. In this context, we collect your personal data such as: IP address, browser type and device as well as the time. Usage profiles can be created from this data under a pseudonym. The data collected will not be used to identify you personally. The data collected is only used for statistical evaluation to improve newsletter campaigns.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a targeted, advertising-effective and user-friendly newsletter system.You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.
More information and Cleverreach's data protection declaration can be found at: https://www.cleverreach.com/de-de/datenschutz/ and https://www.cleverreach.com/de-de/newsletter-tool/newsletter-reporting/.


Use of Klaviyo
We use the service of Klaviyo Inc. to send the newsletter. (125 Summer St Floor 7, Boston, MA 02111, USA; “Klaviyo”)  as part of order processing.
We provide the information you provided when registering for the newsletter (email address, if applicable). First and last name) to Klaviyo. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and, if so, whether you have clicked on integrated links. In this context, we collect your personal data such as: IP address, browser type and device as well as the time. Usage profiles can be created from this data under a pseudonym. The data collected will not be used to identify you personally. The data collected is only used for statistical evaluation to improve newsletter campaigns.
Your data is usually transmitted to Klaviyo servers in the USA and stored there. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a targeted, advertising-effective and user-friendly newsletter system. You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.

More information about data protection at Klaviyo can be found at https://www.klaviyo.com/legal/privacy-notice and https://www.klaviyo.com/legal/data-processing-agreement.

Inventory management      

Use of an external inventory management system
We use an inventory management system to process contracts as part of order processing. For this purpose, your personal data collected as part of the order will be transmitted to

Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg 
.

Payment service provider       Credit report      

Use of Klarna payment options
We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; “Klarna”) on our website. By selecting and using payment via Klarna, the data required for payment processing will be transmitted to Klarna in order to be able to fulfill the contract with you using the selected payment method. This processing takes place on the basis of Art. 6 para. 1 lit. b GDPR.
“Pay Later” (invoice), “Pay Now” (payment by direct debit), “Financing” (purchase in installments)
For individual payment methods such as “Pay Later” (invoice), “Pay Now” (payment by direct debit), “Financing” (purchase in installments), Klarna reserves the right, if necessary. to obtain credit information based on mathematical and statistical methods using credit agencies.
For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, email address, IP address and data related to the order for the purpose of identity - and credit check to a credit agency and uses the information received about the statistical probability of non-payment for a balanced decision about the establishment, implementation or termination of the contractual relationship. The credit report can contain probability values ​​(score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and whose calculation includes, among other things, address data. Your concerns will be considered in accordance with the statutory provisions. The data processing serves the purpose of checking your creditworthiness to initiate a contract. The processing takes place on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protecting against payment default if Klarna makes advance payments. You have the right to object to this at any time for reasons arising from your particular situation in accordance with Art. 6 para. 1 lit. f GDPR-based processing of your personal data by notifying Klarna. The provision of the data is necessary for the conclusion of the contract with the payment method you require. Failure to provide this means that the contract cannot be concluded using the payment method you have chosen.
Further information, in particular to which credit agencies Klarna passes on your personal data, can be found at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies.
General information about Klarna can be found at: https://www.klarna.com/de/. Your personal information will be treated by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy .
 
Use of IMMEDIATELY
We use the payment service provider SOFORT GmbH, (Theresienhöhe 12, 80339 Munich, Germany; “SOFORT”) to process payments on our website. Sofort GmbH is a company of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The data processing serves the purpose of being able to offer you various payment methods through payment processing via the payment service provider SOFORT. If you have chosen the payment option, the data required for payment processing will be transmitted to SOFORT. This data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the payment service provider SOFORT can be found at https://www.sofort.com/1.0/shared/content/legal/terms/de-DE/SOFORT/ and https://www.klarna.com/sofort/.
 
Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or stored on a user's computer system by the Internet browser. When a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of the cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to fully use all of the functions of this website.
You can use the links below to find out how to manage cookies in the most important browsers (e.g.a can also deactivate:
Technically necessary cookies
Unless any other information is provided below in the data protection declaration, we only use these technically necessary cookies for the purpose of making our offering more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.
The use of cookies or comparable technologies is based on Section 25 Para. 2 TTDSG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offering.
You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
Use of GDPR Legal Cookie
We use the consent management tool GDPR Legal Cookie from beeclever GmbH (Universitätsstraße 3, 56070 Koblenz a.) on our website. Rh.; “beeclever”). The tool allows you to give consent to data processing via the website, in particular the setting of cookies, and to make use of your right to revoke consent that has already been given.
The data processing serves the purpose of obtaining and documenting the necessary consent for data processing and thus complying with legal obligations. Cookies can be used. You can, among other things, a The following information is collected and transmitted to Beeclever: anonymized IP address, date and time of consent, URL from which consent was sent, anonymous, random, encrypted key, consent status. This data will not be passed on to other third parties.
The data processing takes place to fulfill a legal obligation based on Art. 6 para. 1 lit. c GDPR.
More information about the terms of use and data protection at beeclever can be found at: https://gdpr-legal-cookie.com/pages/terms-conditions and under https://gdpr-legal-cookie.com/pages/datenschutzerklarung .



Analysis      Advertising tracking      

Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.
You can, among other things,a The following information is collected: IP address, date and time of page access, click path, information about the browser you use and the device you use, pages visited, referrer URL (website through which you accessed our website ), location data, purchasing activity. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
Google uses technologies such as cookies, web storage in the browser and web beacons that enable analysis of your use of the website.
The information generated by this about your use of this website is usually transmitted to a Google server in the USA and stored there. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF).
Google has certified itself under the TADPF and is therefore committed to complying with European data protection principles. Both Google and US government authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
When using Google Analytics 4, the IP address transmitted by your website is automatically collected and processed in anonymized form. The IP address is previously shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph. 1 p. 1 TTDSG i.vm Art. 6 para. 1 lit. a GDPR Your personal data will be processed with your consent on the basis of Art. 6 para. 1 lit. a GDPR You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
For more information about terms of use and data protection, please see https://policies.google.com/technologies/partner-sites  and https://policies.google.com/privacy?hl=de&gl=de.


We also use the Google Signals service in this context. Google Signals enables cross device tracking. Your data can therefore be analyzed across devices if you have activated “personalized advertising” in your account settings and your devices are linked to your Google account. This makes it possible to identify which device you are browsing for products on and return later to make purchases on another device such as your smartphone.b complete with a tablet.
The cross-device reports created in this context only contain aggregated data. We therefore only receive statistics created on the basis of Google Signals. To prevent Google Signals from collecting and storing data across devices, you can deactivate the “personalized ads” feature in your Google Account settings. For more information, see https://support.google.com/ads/answer/2662922?hl=de.
You can find more information about data processing and data protection regarding Google Signals at https://support.google.com/analytics/answer/7532985?hl=de.
 
Use of Shopify statistics
We use the statistics and analysis functions of Shopify International Limited (2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland) on our website ; "Shopify") as part of order processing. Shopify is affiliated with Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada) affiliated company
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and made available in reports, analyzes and statistics. In doing so, u.a collects and processes the following device information: information about the web browser, IP address, time zone and some of the cookies installed on your device. When you navigate the website, information about the websites or products you visit, the referrer URL (the website from which you accessed our website), and information about how you interact with the website are also collected. This uses technologies such as cookies, web beacons, tags and pixels (electronic files that collect information about how you navigate the website).
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph. 1 p. 1 TTDSG i.vm Art. 6 para. 1 lit. a GDPR Your personal data will be processed with your consent on the basis of Art. 6 para. 1 lit. a GDPR You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
You can find more information about data protection at Shopify at https://www.shopify.com/de/legal/datenschutz, information about the order processing agreement at https://www.shopify.com/de/legal/dpa and information about the cookies used at https://www.shopify.com/de/legal/cookies.


Use of the Meta Pixel
We use the Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.
Meta and we are jointly responsible for the collection of your data when you integrate the service and the transmission of this data to Meta. The basis for this is an agreement between us and Meta on the joint processing of personal data, in which the respective responsibilities are determined. The agreement can be accessed at https://de-de.facebook.com/legal/terms/businesstools . We are then particularly responsible for fulfilling the information obligations in accordance with Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service as well as compliance with the obligations under Art. 33, 34 GDPR, to the extent that a breach of personal data protection affects our obligations under the joint processing agreement. Meta is responsible for protecting the rights of those affected in accordance with Art. 15 - 20 GDPR to enable the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, to the extent that a breach of personal data protection affects Meta's obligations under the joint processing agreement.
The purpose of the application is to target visitors to the website with interest-based advertising on the social networks Facebook and Instagram. For this purpose, Meta's remarketing tag was implemented on the website. This tag is used to establish a direct connection to the meta servers when you visit the website. This sends information to the meta server about which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, you will be shown personalized, interest-based ads.
The application also serves the purpose of creating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as what actions were taken after being redirected to this website. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the USA.The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
You can deactivate the “Custom Audiences” remarketing function here. Further information on the collection and use of data by Meta, your rights in this regard and options for protecting your privacy can be found in Meta's data protection information at https://www.facebook.com/about/privacy/.

 
Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and within this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking will be stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. There is therefore no possibility that cookies can be tracked via the websites of Ads customers.
The information collected using the conversion cookie serves the purpose of creating conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag However, we do not receive any information that can be used to personally identify users.
Your data may be transmitted to Google LLC servers in the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google
has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph. 1 p. 1 TTDSG i.vm Art. 6 para. 1 lit. a GDPR Your personal data will be processed with your consent on the basis of Art. 6 para. 1 lit. a GDPR You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
More information and Google's data protection declaration can be found at: https://www.google.de/policies/privacy/

 
Use of the remarketing or “similar target groups” function of Google Inc.
We use the remarketing or “similar target groups” function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website as well as anonymized data about the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that most likely take into account previously accessed product and information areas.
Your data may be transmitted to Google LLC servers in the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google
has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph. 1 p. 1 TTDSG i.vm Art. 6 para. 1 lit. a GDPR Your personal data will be processed with your consent on the basis of Art. 6 para. 1 lit. a GDPR You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
More information about Google Remarketing and the associated data protection declaration can be found at: https://www.google.com/privacy/ads/

Use of the LinkedIn Insight tag
We use the LinkedIn Insight tag from LinkedIn Ireland Unlimited Company (Attn: Legal Dept.) on our website., Wilton Plaza, Wilton Place, Dublin 2, Ireland; "LinkedIn") for conversion tracking (visit evaluation) and retargeting (playing out personalized advertisements).
The LinkedIn Insight tag places a unique LinkedIn browser cookie (conversion cookie) in your browser and enables the following data to be collected for this cookie: metadata such as IP address, timestamp and page events (e.g. b page views). These cookies have a limited validity If you visit certain pages on our website and the cookie has not yet expired, LinkedIn and we can recognize that you clicked on the ad and were redirected to this page.
The LinkedIn Insight tag also enables LinkedIn to collect data about visits to our website, including URL, referrer URL, IP address, device and browser characteristics (user agent) and timestamps. This data is transferred to LinkedIn, encrypted, the IP addresses are shortened and the direct IDs of the LinkedIn members are removed within seven days in order to pseudonymize the data. This remaining pseudonymized data will then be deleted by LinkedIn within 90 days.
LinkedIn does not share any personal information with us, but only provides aggregate reports on website audience and ad performance. LinkedIn members can control the use of their personal data for advertising purposes in their account settings.
The information collected using the conversion cookie serves the purpose of creating conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). LinkedIn is not certified according to the TADPF.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph. 1 p. 1 TTDSG i.vm Art. 6 para. 1 lit. a GDPR Your personal data will be processed with your consent on the basis of Art. 6 para. 1 lit. a GDPR You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
More information about cookies and LinkedIn's privacy policy can be found at: https://www.linkedin.com/legal/cookie-policy and https://www.linkedin.com/legal/privacy-policy .

 
Use of TikTok Pixel
We use the TikTok Pixel from TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and TikTok Information Technologies on our website UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; “TikTok UK”). Both companies are the joint controllers for data processing (hereinafter “TikTok”).
The data processing serves the purpose of identifying and analyzing our customers' website access as well as to better address customers by placing targeted advertisements and to evaluate the effectiveness of advertisements on TikTok. To do this, TikTok uses technologies such as cookies and pixels that enable your browser to be recognized. You can, among other things,a The following information is collected and transmitted to TikTok: date and time of visit, information about the browser and device type you use, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. Usage profiles can be created from the data collected in this way using pseudonyms. However, it is not possible to personally identify users.
Your data may be sent to third countries, such as: transmitted to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified according to the TADPF. Data may be transferred to the USA and third countries without an adequacy decision.a based on standard contractual clauses as appropriate guarantees for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph. 1 p. 1 TTDSG i.vm Art. 6 para. 1 lit. a GDPR Your personal data will be processed with your consent on the basis of Art. 6 para. 1 lit. a GDPR You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
You can find more information about data protection at https://www.tiktok.com/legal/new-privacy-policy?lang=de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.


Plug-ins and miscellaneous

Use of the Google Tag Manager
We use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags, which are used to implement tracking and analysis tools in particular. The data processing serves the purpose of tailoring and optimizing our website.
The Google Tag Manager itself neither stores cookies nor processes personal data. However, it enables the triggering of additional tags that can collect and process personal data.
More information about terms of use and data protection can be found here.

 
Use of Google reCAPTCHA 
We use the reCAPTCHA service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.The query serves the purpose of distinguishing between input by a human or by automated, machine processing. For this purpose, your input will be transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to Google LLC servers in the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph. 1 p. 1 TTDSG i.vm Art. 6 para. 1 lit. a GDPR Your personal data will be processed with your consent on the basis of Art. 6 para. 1 lit. a GDPR You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
More information about Google reCAPTCHA and the associated data protection declaration can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.
 
Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This serves the purpose of distinguishing between input by a human or by automated, machine processing. In the background, Google collects and analyzes usage data, which Invisible reCaptcha uses to distinguish regular users from bots. For this purpose, your input will be transmitted to Google and used there. In addition, the IP address and any other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.

This data is processed by Google within the European Union and may also be transmitted to Google LLC servers in the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore obliged to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph. 1 p. 1 TTDSG i.vm Art. 6 para. 1 lit. a GDPR Your personal data will be processed with your consent on the basis of Art. 6 para. 1 lit. a GDPR You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
More information about Google reC
APTCHA and the associated data protection declaration can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy

Use of Cloudflare
We use the content delivery network Cloudflare CDN from Cloudflare Inc. on our website. (101 Townsend St, San Francisco, CA 94107, USA; “Cloudflare”). This is a supra-regional network of servers in various data centers to which our web server connects and through which certain content on our website is delivered.
The data processing serves the purpose of optimizing the loading times of our website and thus making our offering more user-friendly.
The following information, among others, may be collected: IP address, system configuration information, information about traffic to and from customer websites (so-called server log files)
Your data may be transferred to the USA. The EU Commission has an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Cloudflare has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right at any time for reasons arising from your particular situation to comply with this in accordance with Art. 6 para. 1 lit. f GDPR to object to the processing of your personal data.
For more information about data protection when using Cloudflare, see https://www.cloudflare.com/de-de/privacypolicy/.
 

Rights of those affected and storage period

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then stored in accordance with statutory retention periods, in particular tax and commercial law, and then deleted after the deadline has expired, unless you have consented to further processing and use.


Rights of the data subject
If the legal requirements are met, you have the following rights in accordance with Art. 15 to 20 GDPR on: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 para. 1 GDPR you have the right to object to processing that is based on Art. 6 para. 1 f GDPR, as well as processing for the purpose of direct advertising.


Right to complain to the supervisory authority
In accordance with Art. 77 GDPR you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.


You can lodge a complaint with, among other things, the supervisory authority responsible for us, which you can reach using the following contact details:

State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia
PO Box 20 04 44
40102 Düsseldorf
Tel.: +49 211 384240
Fax: +49 211 38424999
Email: poststelle@ldi.nrw.de


Right to object
Based on those listed here personal data processing based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with future effect for reasons arising from your particular situation.
After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims .


If personal data is processed for direct advertising purposes, you can object to this processing at any time by notifying us. After an objection has been made, we will stop processing the data concerned for the purpose of direct advertising.

last updated: 13.072023